Your Strategy Is
Buy, Refurbish, Refinance, Rent
To help you understand what BRRR is, we have created a getting-started landing page all about how you can generate income from this strategy.

What is the BRRR Strategy
Buy - Refurbish - Refinance - Rent

Before we get going, here is an overview of the BRRR Strategy
This strategy has the potential for working in any region of the country so long as:
(a) there is sufficient demand for rental in the area and
(b) properties are available with sufficient potential for uplift in value.
Stage One: Buy
Buy a property, usually in poor condition or even un mortgageable, that you can refurbish to add value to. The properties are typically initially purchased using cash, joint ventures, bridging finance or lease option or deferred purchase agreements.
Stage Two: Refurbish
Refurbish the property to a high standard, usually setting the benchmark for the area. The key is to add the most value to the property in the most cost-efficient way.
Stage Three: Refinance
Once value has been added to the property, refinance the property to it’s new higher ‘End Value’. The aim is to try and achieve the highest end value as possible, create a valuation pack and build great rapport with the valuer.
Stage Four: Rent
Rent out your newly refurbished property and enjoy the cash flow. If you market your property well and have refurbished the property to a high standard you will generally be able to achieve a higher rental value than the street average.
Now lets dive into each of those stages in more detail...
Stage 1: Buy
The first stage is to find and buy the right property for this strategy.
The amount of money you make (the return) will be dictated by how wisely you buy. Many investors will tell you the real money in almost any form of property development is made through the buying step.
This strategy has the potential to work in almost any area – but you need to research a potential patch and ensure that there is a sufficient supply of properties and demand for refurbished finished projects; if not move on.



The steps you need to undertake are:
(a) Undertake background research into the local economy for an area
(b) Understanding the mix of house types and prices within an area
(c) Determine the rental demand in your area of choice for a refurbished rental property
(d) Stack the figures for a project
(e) Raise finance for the purchasing and refurbishment
(f) Find suitable properties with sufficient scope for increase in value
Stage 2: Refurbishing the Property
Now you have purchased your property the next step is to undertake the refurbishment. To do this you need to find a builder and other skilled trades as needed.
Your due diligence will have determined the rental market you are aiming for, i.e. students, young professionals, families etc. The refurbishment and level of luxury needs to be in line with your target market.
The simplest approach for managing the refurbishment is to find a builder who will manage the refurbishment for you and sub-contract trades such as gas fitters or electricians as needed.
Builders such as these often advertise as refurbishment specialists and/or as offering ‘design and build’ services.
Finding a one stop shop builder who will manage the development will often be the most efficient way for managing the development especially if you live some distance away.

Do not try to manage the development yourself if you live more than 30 mins to an hour away at maximum since this inevitably leads to a lack of coordination between trades, frustrations, delays and in all probability unnecessary costs.
This means that you need to find a builder and / or project manager who is reliable with a track record you can trust for completing the refurbishment on time and to budget. In business it is normal to have to obtain 3 quotes for any significant purchase of equipment or service contracts.
For refurbishment work expect to have to approach at least ten builders to find one who will undertake all of the work for you to a high quality, is reliable and brings the project in to time and budget.
This may sound excessive but the time taken to finding a perfect ready-made power team for this part of the BRRR strategy will pay huge dividends – and remember once you have found them and they have delivered once for you, you have them all ready for your next project.
Stage 3: Refinancing the Property
Having undertaken the refurbishment, the re-valuation should be relatively straightforward if the work has been undertaken to a high standard and to budget.
The mortgage lender will need to value the property prior to agreeing a loan. This will almost certainly include a valuation survey to be performed by a surveyor of their choice.
There are a number of crucial steps to help this valuation and refinancing to proceed smoothly and according to plan
Firstly prepare a valuation pack to pass to a valuer that should contain:
Having undertaken the refurbishment, the re-valuation should be relatively straightforward if the work has been undertaken to a high standard and to budget.
The mortgage lender will need to value the property prior to agreeing a loan. This will almost certainly include a valuation survey to be performed by a surveyor of their choice.
There are a number of crucial steps to help this valuation and refinancing to proceed smoothly and according to plan
Firstly prepare a valuation pack to pass to a valuer that should contain:
(i) the building survey prior to purchase to demonstrate that all highlighted defects have been addressed.
(ii) a list of invoices and receipts for work undertaken.
(iii) a ‘before, during and after’ picture portfolio showing visually the improvements to the property.
(iv) evidence for the rental valuation for the newly refurbished property – with reference to a comparable from OpenRent and your selected letting agent (see step four – Renting the Property).
Each of these will help justify the new uplift in valuation.
Use all of these to prepare a valuation pack which can then be passed to your broker and mortgage company ahead of the surveyor visiting the property.
You need to select a mortgage broker specialising in refinancing of refurbishment projects.
Products are available for new property investors with no experience of buy to let landlord experience although often only available through specialist brokers – and hence the need for specialists in this area.
Once you have re-financed the property and successfully withdrawn all of the money from the deal, the final step is to rent the property out – and of course start looking for the next BRRR project.
Stage 4: Renting the Property

If you undertook your due diligence carefully for determining the type of rental demand (see stage one) this last step for renting your property should be relatively straightforward.
Firstly – you need to find a good letting agent as part of your power team. You will have found and spoken to a number of letting agents; the way in which your enquiries are handled can be quite revealing. Avoid letting agents who fail to pick up the phone, are un-professional in their manner – are slow to – or fail to return calls or e-mailed enquiries.
Look to select a letting agent who comes across in a professional and friendly manner and who inspires confidence, Look on-line for reviews from both landlords and tenants.
Ensure the letting agent will undertake quarterly visits and will send photo evidence for the property and how it is being kept – as well as providing six monthly state of property reports to ensure the property is maintained in good order. Ensure the letting agent keeps good records and scheduled yearly mandatory maintenance including electrical PAT, smoke detector and gas / boiler servicing and safety checks.
Ensure that your letting agent obtains references for not only a prospective tenant's last landlord but the previous landlord to that as well. The previous landlord may give a good reference to help offload a bad tenant, whereas a historical landlord is far more likely to provide an honest reference.
Advertising through SpareRoom is one of the best sites for advertising rooms within houses of multiple occupancy (HMOs).
Dress the property well with bedlinen and other soft furnishings, pictures and similar – and invest in getting professional photos; this will help you both market your property or rooms; first impressions count.
Other approaches for marketing your property could include holding an open evening with sparkling wine or champagne – and canapés.
Success Story

In the space of just a year Niall Byrne has grown a property business which now turns over £40,000 a month. Niall, who trained on Samuel Leeds’ Academy, specialises in serviced accommodation, providing luxury stays for visitors to Birmingham and Worcester. His portfolio consists of 10 properties, including a penthouse, with more about to go live.
‘I thought I’d invented the money printer’
Read More about Nialls story
A few years ago, Niall completed a fix-and-flip and had some money lying around from that which he wanted to invest. Googling for the best way to do that, he came across Samuel Leeds on YouTube and decided to go to one of his £1 crash courses.
Niall took the day off to attend the event in Birmingham in 2018, thinking before he went that running an HMO might be a good option. Then he found out there were restrictions in his area which would prevent him doing that.
It was when serviced accommodation was mentioned that he made up his mind to try that instead, realising he could start with a smaller amount of money but get similar returns.
He had bought his fix-and-flip for £135,000 and gradually did it up until he was able to refinance the mortgage on the property to its new value of £170,000. That gave him about £40,000 to invest in his first serviced accommodation unit.
Niall began shopping around and found a place in Worcester which ‘fitted the bill.’ So, he put in an offer which was accepted.
“Within six months we had refinanced that. We took our original investment out and were making between £1,000 and £1,500 a month profit on that by renting it out as serviced accommodation.
“We recycled that into the next serviced accommodation apartment. At that point I honestly thought I’d invented the money printer because I was using the same money to buy other properties and then cash flowing £1,000 to £1,500 on each property.”
Combining the buy, refurbish, refinance strategy with serviced accommodation worked ‘amazingly well’ until Covid struck in 2020.
However, it led to him focusing more on his corporate career as an account manager. However, Niall’s busy work schedule became incompatible with his personal life.
“It just wasn’t working with the corporate job,” recalls Niall. “I couldn’t put the time in that needed at home. I came home from work one day and said we’ve got to figure something out because I can’t wait for someone else’s permission to look after my family.”
After speaking to the team at Samuel Leeds, Niall told Sophie he knew exactly what to do. “I said this is what I want to do. We’ll get married. I’ll quit my job. I’ll join the academy. Let’s go.”
With Sophie’s support, that was what happened. After returning from their honeymoon, he attended his first training event on the Samuel Leeds Academy in September 2022.
From buying properties and renting them out, Niall switched to trying to secure a rent- to-rent deal. By renting a property from a landlord and then letting it out at a higher rate, the entrepreneur hoped to generate cash flow quickly.
A few months later, however, he and Sophie were still waiting for their first deal to come through. Then, with Christmas approaching, they managed to obtain one and get it online.
“Things just took off from there. All of a sudden it started to snowball,” Niall says.
“From there landlords and investors started to come to us to ask if we could help with their property. So, we’ve worked out some interesting strategies to make the most out of them.”
Sophie plays a key role in their company, Wyndale Living. She is in charge of staging the property, producing a mood board and a plan to turn it into a boutique or luxury place.
“We are such a team together. It literally wouldn’t happen without both of us. I’m the numbers guy. She comes in with the vision for the properties. Then it’s my job to go and make it happen. I come with the team, and we’ll get it up and running within the space of a few weeks, cash flowing almost immediately.”
It is a formula that is proving highly effective with the entrepreneur expecting the profit from the business to be ‘comfortably’ over £12,000 this month (September 2023).
“Going forward I would hope that would be a slow month. We’ll have 12 [properties] online as of this month, 14 online as of next and more in the pipeline.”
Niall points out that running a serviced accommodation business comes with the same headaches as any other customer-facing enterprise. But whilst it is neither easy nor straightforward it is ‘extremely lucrative’ when done properly.
Before the pandemic they were making about £3,000 per month from the two BRRRs he bought and rented out as SAs through a management company.
“After that with each property we’ve added on we’ve aimed to bring £1,500 to our cash flow per month. The penthouse last month made us £2,700 on its own.”
The couple systemised the operation so that it is hands-off unless there is an issue which needs addressing. They have a cleaning team and use specialist software to manage all their bookings
“We’ve also got a team that’s growing around the Worcester side of the business. We’re actively recruiting and hiring. We’ve got office staff and a lot of other sub-contractors.
“There’s only so much you can do on your own. The easiest way for me to buy back my time was to hire someone to do those roles.”
Niall also has plans to develop and refinance his own home and wants to move into taking on whole apartment blocks, as well as buying more properties.
The support of the academy has been crucial to his success. Niall says he would pay the money again just for the network and advice which students give each other.
He is also enjoying the freedom property is giving him to take time off when he needs to, such as for his baby son’s vaccinations, or simply being at home with him sometimes.
“It’s been hands down the best 12 months of my life. It’s been fantastic working with Samuel Leeds, and I’ve had so much fun.”
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Only book if you’re serious about attending as the £100 'No-Show' fee applies
It is rare to learn from a multi-millionaire who has personally done hundreds of deals
At this intensive one day programme, you will learn:
- The SECRETS to becoming a successful property investor
- How to find fantastic property opportunities quickly and effectively
- How to utilise other peoples money to get started
- How to UNCOVER incredible property deals within seconds using AI-Powered Platforms
- How to BUILD YOUR POWER TEAM to systemise your business
- How to CREATE A POWER TEAM to give you the freedom you desire
- How to recycle your money using the Buy, Refurbish, Refinance Strategy
Why learn from Samuel?
Samuel Leeds is a successful property investor who has been there and done it
He offers highly practical training programs in a "done with you" environment
This means he provides hands-on support and guidance to his students. His approach is completely transparent and Samuel brings his boundless energy and enthusiasm to every training session…even finding live property deals during the programmes.
Samuel strongly believes that everyone deserves the opportunity to understand property investment and that anyone can achieve financial freedom by applying the knowledge he provides.
It is his mission to assist as many people as possible in reaching their goals.


Explore Our Other Crash Course Dates!
Aug 23rd – 1st Sept
Tap into the incredible potential of Rent to Rent! Look no further than the Rent to Rent Crash Course. Discover how to generate ‘Super Rent' and maximise the profits from any property.
Crash Course FAQs
What shall I bring with me?
- We recommend bringing a laptop/phone, as you will be actively looking for deals on the day.
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Start: 10.00 am
Finish: 6.00 pm
You will be provided with regular breaks, whether that is a comfort break, working break, or lunch.
Although we will do our best for the event to stick to these times, we cannot guarantee as we want to provide you with the best possible experience, so we kindly ask you to remain free until 7 pm.
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We are delighted to offer our various training events for a small (non-refundable) fee of £1.
Please note that the true cost of the event is over £100 per person, and although we are happy to offer this for just £1, we do charge £100 for no-shows or late cancellations, as failure to show up results in others missing out.
To avoid this charge, please ensure you arrive and register prior to the start of the event (usually between 9.00 a.m. and 10.00 a.m.) or that you cancel no later than 14 days from the start of your event.
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Unfortunately we do have limited spaces and the events normally sell out quickly, you could send an email to [email protected] to see if there has been any cancellations or why not check out one of the other tours that still currently have availability. They can be accessed from the main page menu.
Can I bring children to the Crash Course?
No, unfortunately, you can't bring children to the live training unless they are aged 14 or above.
Is there a minimum age limit to come to the Crash Course?
Yes, it's an adults-only event. However, Samuel started investing in property when he was just a teenager so –
14 years + can attend when accompanied by an adult
17 years + can attend on their own.
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Please note that we have a No Show / Late Cancellation policy that you can view here.
You can cancel your ticket for free if the event is more than 14 days away.
Simply email [email protected] stating that you wish to cancel your ticket. Also be sure to include – Your Full Name, Email Address (that you used to buy your ticket), Date of the event you wish to cancel.
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