How To Advertise Your Airbnb: My property reality show, The Eviction, is back with another intense episode! Watch as the 8 remaining ambitious candidates take on the challenge of marketing, advertising, and selling rooms in my stunning 26-bedroom hotel, Willingham House.
Will their pricing strategies and sales skills bring in the guests – or leave me questioning their entrepreneurial future? Find out by watching the full video at the top of the page or on my YouTube channel.
This challenge was all about advertising serviced accommodation to get bookings. Sometimes it can be hard to know how to market your units effectively. In this article, I will explain how to advertise your Airbnb in 3 easy steps. By the end of this article, you should have the tools you need to help you get plenty of bookings!
If you find this article helpful, please consider sharing it on social media. Many people need help marketing their Airbnb and this information could really make a big difference to them. Be the friend that adds value on your timeline!
1. How To Advertise Your Airbnb: Go Beyond Airbnb
If you only promote your serviced accommodation on Airbnb, you are missing out on potential customers. There are many other platforms to advertise on including Booking.com, Vrbo, HomeAway and many more. You can also create your own site for direct bookings, which allows you to benefit from sales without needing to pay platform fees.
That said, you will need to ensure that you don’t get double bookings, which can be hard with a large number of platforms all taking orders. This is where a channel manager comes in. A channel manager is software that keeps track of all your bookings in a central hub. Using a channel manager will make this process a lot easier and more automated.
2. How To Advertise Your Airbnb: Use Social Media And Leverage Your Connections
Another way to promote your Airbnb is via social media. Even if you don’t have a large following, you never know who might want to stay at your property. Additionally, if you know people with larger followings, they might be willing to share your posts as a favour to you.
If you are part of a property community, you can support each other by staying at other members’ serviced accommodation units. My Academy students often stay at each other's properties, which can really help with a new listing. Leverage your existing network, or join a property network if you are not already in one.
3. How To Advertise Your Airbnb: Reach Out To Companies And Events
Companies often need places for staff members who are travelling to the area to stay. Let companies know about your serviced accommodation units and offer them a discount. This works particularly well if you have a number of rooms or units available. Also speak to construction sites, as many workers travel in, and need places to stay.
If there are events in the area that people travel to, speak to the organisers. Offer discounts for their guests to use your serviced accommodation units. This is a great way to stand out above the competition and reach out to new markets.
How To Advertise Your Airbnb And More Property Knowledge
Now that you know how to advertise your Airbnb, it's time to learn more property knowledge! Come and learn from the best! Join me at my next £1 training event!
On the course, you will learn how to:
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Become a property investor using other people’s money so that you can get started straight away
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Utilise the 5 different types of raised finance so that you know exactly what to offer and when
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Find the perfect properties for the BRRR strategy
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Recycle your money so that you can ‘rinse and repeat’
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Build a power team you can trust, so that you can save time and money
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And much more!
Tickets are only £1, and you can get yours here. If you are ready to take action, I hope to see you very soon!
