I interviewed Rob Moore (Progressive Property) on my YouTube channel after many years of rivalry and beef. We debated many topics, we had some agreements, but many clashing moments too. We even agreed on a potential boxing match with a £50,000 bet! I highly recommend that you watch the full video (above) until the end because there is important information from both of us that could help you with your own property journey.
One thing we both agree on is the importance of property education. We have both helped many people achieve their property goals. We are both successful property investors, and it makes sense to learn from our experience and perspectives. In that spirit, here are 3 lessons you can learn from Rob Moore.
1. Overpromise, overdeliver
Traditionally, the marketing maxim is ‘under promise, overdeliver’ but in today’s climate Rob says it should be ‘overpromise, overdeliver’. To stand out from the crowd, you need to make bold claims about what you have to offer, but you also need to be able to exceed those claims. Grab attention by offering something that seems amazing, but that you know you can deliver on.
Getting this balance right is a key to success. Promise too little and you won’t get any customers. Promise more than you can deliver and you will get complaints. But if you are an expert in your field, and you can deliver on an incredible promise, you are on your way to success!
2. How to do due diligence on property trainers
There is a lot of talk about doing due diligence on property trainers, mostly by people that don’t have a clue about how to actually do their due diligence. These people will often say that the best thing to do is look up the trainer’s company on Companies House. Unfortunately, what you will find on Companies House is often outdated and doesn’t show the full picture.
A Companies House check can certainly form part of your due diligence, but other factors are much more important. Does the trainer have success students that are doing well? How long has the trainer been in business? Do they document what they are doing in property? These are far more important questions to answer.
3. The best time to buy is when you are ready to buy
Many people are wondering if now is the best time to buy property. The economic situation is uncertain, and some people are waiting for the market to start growing again. But people that try to time the market often miss out on the deals that are on the table right now. Some people never end up buying an investment property at all.
Rob says that the best time to buy is when you are ready to buy. If you are planning to keep your properties for the long-term, short-term market fluctuations are not a concern. Buy a good cash-flowing property that you can happily keep for a long time.